Fresh Start Breakfast Poster

I find it hard sometimes, when I have to design for retail. I know now what my clients want, and I think the hardest task is not falling into a rut where I make predictable designs and quickly become antiquated. I also find it challenging to implement my own style into a design that can be used for 'the masses' Today's work was well recieved around the studio and I think it walks a nice line between functionality in the market place, and playfulness for aesthetics