Nose to the grindstone...

After a VERY long break it is very nice to get back to the studio. After some early resistance I was able to gain intellectual control of the Q3 graphics for Manhattan Bagel. I created this poster:


as a test. The ideas being that in the finished product there will be maybe a half slice of the new bread, along with some crumbs and perhaps a bread knife or something. I'm sure this will morph as we progress through revision rounds, but overall I am please with my ability to take control of this and be able to produce something that is very atypical for this retail chain, which is usually very headstrong about keeping their signage very conservative. I will be sure to post more revisions as we trudge through the rounds.

redefining the rules

The biggest challenge on a daily basis as work, is encouraging progress in my clients' tastes. Today is no different. In an effort to update a store feeling, and introduce a new item I came up with this:



I am particularly fond of the type setting along with the icons, I think the poster manages to introduce the new item in a non-pushy way and also keeps a fun upbeat attitude throughout.

Fresh Start Breakfast Poster

I find it hard sometimes, when I have to design for retail. I know now what my clients want, and I think the hardest task is not falling into a rut where I make predictable designs and quickly become antiquated. I also find it challenging to implement my own style into a design that can be used for 'the masses' Today's work was well recieved around the studio and I think it walks a nice line between functionality in the market place, and playfulness for aesthetics