We begun working on our new Zao Water project. The idea is still tentative but the goal is set: market by not only their identity as 'water-givers' but also delve into their humanitarian side.
For this we thought it might be best to still use water and its life given force as the main element but to ask the viewer to examine what it can mean to others.
Here are some sketches:
We hope to move forward with this campaign with the addition of some source, which will include some amazing images of the great work these folks are doing over in Africa!
Be sure to check out their website and encourage them to push on.
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